Overview
COURSE DESCRIPTION
The Bachelor of Management Honours in Marketing focuses on developing students’ understanding of marketing principles, consumer behavior, branding, digital marketing, and market research. Graduates are prepared for marketing roles in various industries, with a strong emphasis on strategic marketing and digital trends.
This program covers key areas such as marketing management, consumer behavior, digital marketing, advertising, and brand management. Students will also learn about market research techniques, sales strategies, and marketing communications. Emphasis is placed on developing both traditional marketing skills and the latest digital marketing strategies.
CERTIFICATION
Graduates will receive a Bachelor of Management Honours in Marketing degree, accredited by recognized educational bodies and industry professionals.
LEARNING OUTCOMES
- – Gain a deep understanding of consumer behavior and market dynamics.
- – Develop skills in digital marketing, social media, and online advertising.
- – Create and implement marketing strategies to drive business growth.
- – Conduct market research and analyze data to inform marketing decisions.
- – Prepare for careers in marketing, advertising, brand management, and digital marketing.
Course Features
- Lecture 0
- Quiz 0
- Duration 156 weeks
- Skill level All levels
- Language English
- Students 0
- Certificate Yes
- Assessments Yes
Curriculum
Instructor
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